文章基本信息

标题：Contenidos móviles para la comunicación de servicio 2.0 a partir de las redes sociales
本地全文：下载
作者：SONIA GONZÁLEZ MOLINA
期刊名称：Cuadernos de Información
印刷版ISSN：0716-162X
电子版ISSN：0717-8697
出版年度：2012
期号：31
页码：151-162
语种：Spanish
出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：The convergence between mobile devices and content with social networking is expanding the boundaries of service journalism with features such as ubiquity, personalization and user participation. This article explores the possibilities of this type of content applied to journalistic specialization cited above, since its characteristics make it particularly suitable for mobile consumption. From a content analysis of 401 Twitter messages sent during the fire that ravaged the Empordà in Catalonia (Spain) by two of the institutions most directly related to their extinction (Bomberos and Emergencias), we conclude that the possibility consuming the messages anytime, anywhere increases the utility of this kind of informative content. However, there is room for improvement in relation to the resources that enrich these messages and interactivity with users. DOI: 10.7764/cdi.31.458
关键词：mobile contents;service journalism;social media;Web 2.0;Twitter;crisis communication;contenidos móviles;periodismo de servicio;redes sociales;Web 2.0;Twitter;comunicación de crisis