文章基本信息

标题：La adecuación de la estructura organizativa a las exigencias de una producción cross-media: el caso de la televisión pública italiana
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作者：ROSA FRANQUET ; XAVIER RIBES ; MILENA ZOPPEDU 等
期刊名称：Cuadernos de Información
印刷版ISSN：0716-162X
电子版ISSN：0717-8697
出版年度：2012
期号：31
页码：21-38
语种：English
出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：800x600 Normal 0 21 false false false ES-CL X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Traditional television corporations have found the way to take the first step towards cross-mediation, establishing specific departments for the production, adaptation and distribution of their content on the internet and on different platforms. Public service companies follow the same trend in order to fulfill their mission of public service as well as to compete in the new environment. This research aims to learn about the organizational structure of the Italian public service company Rai in relation to cross-media production. This work aims to study how the company adapted its organizational structure to the new 360º production and to describe the organizational structure of the company for the production of cross-media content. The methodology is based on participant observation in the departments involved in the production of multiplatform content and in-depth interviews with various professionals. DOI: 10.7764/cdi.31.438
关键词：public radio and television;RAI;internet;organization;innovation;multiplatform;cross-media.;radio y televisión pública;RAI;internet;organización;innovación;cross-media;multiplataforma.