文章基本信息

标题：La diversidad cultural como fuente de ventaja competitiva. Una aplicación a la empresa multinacional
本地全文：下载
作者：Lourdes Susaeta Erburu ; José Emilio Navas López
期刊名称：Cuadernos de Estudios Empresariales
印刷版ISSN：1131-6985
出版年度：2006
期号：15
页码：153-177
语种：Spanish
出版社：Universidad Complutense de Madrid. Servicio de Publicaciones
摘要：From an academic and a practitioner perspective, diversity is increasingly of interest. Companies must efficiently manage diversity among their employees if they are to perform. Multinational companies intrinsically face the challenge of managing diversity, since these companies’ employees are most likely to be diverse, in terms of race, culture and nationality. This paper provides a theoretical and an analytical framework to study the relationships among cultural diversity, internationalization strategy and performance.
关键词：Diversity; internationalization; performance;Diversidad; internacionalización; resultados