文章基本信息

标题：Evaluación de la presencia en Internet de los principales operadores logísticos en España
本地全文：下载
作者：Francisco Javier Miranda González ; Antonio Chamorro Mera ; Sergio Rubio Lacoba 等
期刊名称：Cuadernos de Estudios Empresariales
印刷版ISSN：1131-6985
出版年度：2006
卷号：16
页码：99-114
语种：Spanish
出版社：Universidad Complutense de Madrid. Servicio de Publicaciones
摘要：New technologies and, especially Internet, are changing the logistics provider management styles and their services offer. So, it would be very interesting to assess the main Spanish logistics provider web presence, analyzing the quality of their corporate web sites. Among the different web sites assessment methods developed in the last years, we have selected the Web Assessment Index (WAI), adapted to the special characteristics of this industry. This index, already used in other sectors, allows us to value content and operative issues of these web sites. The WAI final value is determinated by 22 factors grouped in 4 main components: content quality, accessibility, speed and navigability. Our results show the differences among companies: so, business with higher sales have web sites with higher WAI value.
关键词：Logistics provider;Logistics;Quantitative assessment;Web assessment index;Content quality