文章基本信息

标题：Enfoques teóricos para el estudio de la cooperación empresarial
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作者：Juan Muñoz Martín ; María Ángeles Montoro Sánchez
期刊名称：Cuadernos de Estudios Empresariales
印刷版ISSN：1131-6985
出版年度：2007
卷号：17
页码：141-163
语种：Spanish
出版社：Universidad Complutense de Madrid. Servicio de Publicaciones
摘要：Alliances are increasing in frequency and strategic importance. Strategic alliances have been examined from different theoretical approaches generating confusion and unclear understanding of this concept. The purpose of this paper is clarify the concept and the rational for strategic alliances from different theoretical perspectives. In this respect, different approaches should be regarded as complementary views rather than substitutive views.
关键词：Strategic alliances;Racional;Theoretical approaches;Complementary view