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  • 标题:La simulación como herramienta de aprendiza para la dirección estratégica
  • 本地全文:下载
  • 作者:Daniel Arias-aranda ; Mª Mercedes Romerosa-martínez ; Andrés J. Navarro-paule
  • 期刊名称:Cuadernos de Estudios Empresariales
  • 印刷版ISSN:1131-6985
  • 出版年度:2009
  • 卷号:18
  • 页码:33-49
  • 语种:Spanish
  • 出版社:Universidad Complutense de Madrid. Servicio de Publicaciones
  • 摘要:Educational methodology advances move forward according to technological progress. Simulation games emulate reality with high standards precision levels which allows a true and complete training in business management. This paper analyzes how simulation games can be applied to Strategic Management teaching through a specific methodology which intends to involve students into a particular business environment. This experience has been successfully put into practice at the University of Granada in Spain.
  • 关键词:Simulation;Business Administration;Learning;Simulación;Dirección de empresas;Aprendizaje
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