文章基本信息

标题：The Validity Of Advanced TMS: A Strategic Development Marketing System - Toyotas Scientific Customer Creative Model Utilizing New JIT
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作者：Kakuro Amasaka
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：6
期号：8
语种：English
出版社：The Clute Institute for Academic Research
摘要：A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this paper, the author discusses the validity of Advanced TMS as a core technology Total Marketing System, TMS of New JIT, which contributes to constructing a Strategic Development Marketing System, SDMS. This paper aims to create a Scientific Customer Creative Model, SCCM, a form of strategic marketing utilizing Advanced TMS. Concretely, the author will also introduce the effectiveness of Advanced TMS that reflects latent customer needs through scientific marketing application examples via Toyotas Intelligent Customer Information Marketing System, T-ICIMS.