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  • 标题:Factors Influencing Motion Picture Success: Empirical Review And Update
  • 本地全文:下载
  • 作者:J. L. Stimpert ; Judith A. Laux ; Coyote Marino
  • 期刊名称:Journal of Business & Economics Research
  • 印刷版ISSN:1542-4448
  • 电子版ISSN:2157-8893
  • 出版年度:2011
  • 卷号:6
  • 期号:11
  • 语种:English
  • 出版社:The Clute Institute for Academic Research
  • 摘要:This paper investigates the factors associated with the success of creative products and services, focusing specifically on motion pictures. The study offers a comprehensive examination of the factors influencing motion picture box office success, including quality and other product attributes, as well as marketing expenditures and film distribution patterns. Based on a thorough review of the literature, a model is developed and tested using a sample of 439 movies. Results suggest that the following factors are positively associated with motion picture success: quality, whether a movie is a sequel, marketing expenditures, the number of opening screens, and a favorable release date. Implications of these findings for both theory and management are suggested.
  • 关键词:Motion pictures;performance;creative products and services
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