文章基本信息

标题：A Roadmap For Customer Relationship Management
本地全文：下载
作者：Mohammad Dadashzadeh ; Krishnan Krishnaiyer ; Ashok Ramkumar 等
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：1
期号：12
语种：English
出版社：The Clute Institute for Academic Research
摘要：Customer Relationship Management (CRM) has become yet another bandwagon in the crowded caravans towards strategic information systems nirvana. In this paper, we contend that beyond serving as a buzzword and a passing fad to acquire an Information Technology (IT) solution from clamoring vendors, managements enthusiasm for CRM can effectively be cultivated to develop the organizations strategic plan for making the customer the focal point of all activities. To that end, we examine CRM technologies by considering what they offer for managing each stage of the Customer Resource Life Cycle (CRLC).