文章基本信息

标题：The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective
本地全文：下载
作者：Joseph F. Rocereto ; Joseph B. Mosca
期刊名称：Journal of Business & Economics Research
印刷版ISSN：1542-4448
电子版ISSN：2157-8893
出版年度：2012
卷号：10
期号：2
页码：77-96
语种：English
出版社：The Clute Institute for Academic Research
关键词：Self-Concept/Brand Image Congruity;Retail Store Type;Retail Loyalty