文章基本信息

标题：What Are Consumers Looking For In Dark Chocolate?
本地全文：下载
作者：Caroline Boivin ; Catherine Parissier ; Sophie Bernard Lapointe 等
期刊名称：Journal of Business & Economics Research
印刷版ISSN：1542-4448
电子版ISSN：2157-8893
出版年度：2012
卷号：10
期号：3
页码：163-166
语种：English
出版社：The Clute Institute for Academic Research
摘要：In this paper, we conduct a conjoint analysis to measure the relative importance of attributes of dark chocolate brand, country of origin, certification, cacao content in the formation of consumers preferences. Results show that the cacao content is the most important attribute.
关键词：Conjoint Analysis;Country of Origin;Certification