文章基本信息

标题：Data Mining For Customer Relationship Management
本地全文：下载
作者：Savitha S. Kadiyala ; Alok Srivastava
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：1
期号：6
语种：English
出版社：The Clute Institute for Academic Research
摘要：Data mining has various applications for customer relationship management. In this article, we introduce a framework for identifying appropriate data mining techniques for various CRM activities. This article attempts to integrate the data mining and CRM models and to propose a new model of Data mining for CRM. The new model specifies which types of data mining processes are suitable for which stages/processes of CRM. In order to develop an integrated model it is important to understand the existing Data mining and CRM models. Hence the article discusses some of the existing data mining and CRM models and finally proposes an integrated model of data mining for CRM.