文章基本信息

标题：Segmentation Of The Off-Peak Wine Tourist In Canadas Niagara Region
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作者：Carman W. Cullen ; Eugene Kaciak ; Linda Bramble 等
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：4
期号：8
语种：English
出版社：The Clute Institute for Academic Research
摘要：This paper segments the off-peak wine tourist in Canadas Niagara region. Three factors, Wine Knowledge (cognition), Winery Enjoyment (affect), and Winery Behaviour (behavioural intention), grounded in attitude theory, were discovered.