文章基本信息

标题：Influence Of Corporate Social Responsibility On Hotel Demand
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作者：Claudia Sevilla-Sevilla ; Maria Dolores Reina-Paz ; Ainhoa Rodriguez-Oromendia 等
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2014
卷号：13
期号：7
页码：1625-1630
语种：English
出版社：The Clute Institute for Academic Research
摘要：The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively.
关键词：Corporate Social Responsibility;Tourism;Hospitality Industry