文章基本信息

标题：A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR
本地全文：下载
作者：Takayuki Iida ; Akira Goto ; Shoya Fukuchi 等
期刊名称：Journal of Business & Economics Research
印刷版ISSN：1542-4448
电子版ISSN：2157-8893
出版年度：2012
卷号：10
期号：6
页码：375-384
语种：English
出版社：The Clute Institute for Academic Research
摘要：In this study, the authors research Effectiveness of Movie Trailers Boosting Customers Appreciation Desire using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers appreciation desire to make a new movie trailer.
关键词：Movie Trailer Production Approach Model;Statistics;GSR