文章基本信息

标题：A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals
本地全文：下载
作者：Kyunghee Kim ; Yoon C. Cho ; Management 等
期刊名称：Journal of Business & Economics Research
印刷版ISSN：1542-4448
电子版ISSN：2157-8893
出版年度：2012
卷号：10
期号：9
页码：501-512
语种：English
出版社：The Clute Institute for Academic Research
关键词：Content Analysis of Advertising Transitions;Transitional Market Issues