文章基本信息

标题：Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases
本地全文：下载
作者：Lukas P. Forbes ; Lukas P. Forbes
期刊名称：Journal of Business & Economics Research
印刷版ISSN：1542-4448
电子版ISSN：2157-8893
出版年度：2013
卷号：11
期号：2
页码：107-112
语种：English
出版社：The Clute Institute for Academic Research
摘要：This research investigates consumers who made a purchase of an item based on the recommendation of a peer or contact via social media (e.g., Facebook; Twitter). Using a sample of 249 consumer purchases, this research analyzes the type of product purchased , the cost of the item, and numerous other product dimensions related to the purchase. Results of the study, along with direction for future research, are presented.
关键词：Social Media;Product Recommendation;Services Marketing;Opinion Leader;Twitter;Facebook