期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2011
卷号：10
期号：12
页码：23-36
语种：English
出版社：The Clute Institute for Academic Research
摘要：This paper will contribute to current academic literature in the area of online retailing and consumer behaviour. Our research outlines a survey conducted with respondents from the UK to ascertain their attitudes to grocery shopping both off and online. The findings indicate that, whilst the vast majority of our sample has experience of online shopping, few actively engage in online grocery shopping. Some of the reasons for this are highlighted and the key issues relate to consumer trust and confidence in both online and offline aspects of the service. If these issues are addressed, it is proposed that more people would be encouraged to shop for groceries online.
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