文章基本信息

标题：Unes Observacions sobre el contingut suggerent de la taula rodona : el màrqueting al sector de l'alimentació
本地全文：下载
作者：Pere Puig i Bastard
期刊名称：Anuari de la Societat Catalana d'Economia
印刷版ISSN：1130-4375
电子版ISSN：2013-9551
出版年度：1999
页码：160-166
语种：Undetermined
出版社：Societat Catalana d'Economia
摘要：The debate organised by the Societal Catalana d'Economia on marketing raises the question of what management schools teach, the effect of' advertising, and how consumers adapt. Business itself' is changing, by downsizing, reengineering, networking, and virtual organisations. Marketing as a result is becoming more functional and operational. Advertising can be differentiated between market power and information. Domestic expenditure does not seem to be affected in content by women's work ouside the home. Age does affect food buying patterns. Does marketing increase or reduce consumer choice? Consumer changes in food shopping are the most noticeable in Catalonia despite trying to regulate large sale surfaces.