文章基本信息

标题：YERLİ TURİSTLERİN E-SATIN ALMA EĞİLİMLERİNİN TEKNOLOJİ KABUL MODELİNDE ANALİZİ (TKM)
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作者：Burçin Cevdet ÇETİNSÖZ
期刊名称：Electronic Journal of Social Sciences
电子版ISSN：1304-0278
出版年度：2015
卷号：14
期号：53
页码：242-258
语种：Turkish
出版社：University of Dicle
摘要：In the research, it is aimed to determine the e-purchase tendency of domestic tourists’ in touristic goods or services within the Technology Acceptance Model (TAM). The sample group of the research is the academic personal and officers of Mersin University. The data collecting method of the research is TAM scale which Nunkoo and Ramkissoon (2013) adapted from Davis’ (1989) research and data was taken from 358 academic personnel and officers. The data was analyzed by using Technology Acceptance Model and the relationships among the dimensions of the model were examined by Structural Equation Modeling. In the result of the research, it is emerged that perceived ease of use and trust affect the e-purchase attitudes of domestic tourists in a positive way. On the other hand perceived risk has a negative effect on domestic tourists’ e-purchase attitudes
关键词：Teknoloji Kabul Modeli, E-Satın Alma, Yerli Turist