摘要:The increase of customer portfolio, competition superiority and providing its existence take place in purposes of a business. With this purpose, service businesses should announce their services to the target groups. However, it is inevitable for service businesses to make use of different sale and advertising techniques according to the business segment. In Turkey some bans and limitations have been applied legally on some service segments. Advertising ban is the primary one of these legal bans and limitations. Profession of accountancy is in the scope of this ban. But it is evitable that these service producer and similiar ones in the scope of ban should make use of some sale and advertising techniques according to their purposes. And word of mouth communication is the primary one of these techniques. Therefore it is clear that such bunisesses should use word of mouth communication effectively
关键词:Word of mouth communication, Viral word of mouth communication, Word of mouth communication through muttering, Communication of marketing, Communication;Ağızdan Ağıza İletişim, Viral Ağızdan Ağıza İletişim, Fısıltı Yoluyla Ağızdan Ağıza İletişim