标题：O discurso publicitário e as metáforas das propagandas de cursos de línguas incorporados na fala do aluno ingressante no Curso de Licenciatura em Letras
摘要：The main purpose of this paper is to analyze within the discourse of the student of the first year of Language and Literature course from a state university of Mato Grosso do Sul the possible effects of meanings that the incorporation, reproduction and transformation of advertisements from language schools could produce on these students, who are potential customers to the language courses offered by this kind of school. In order to enter this field of study, we first consider the theory of French Discourse Analysis that reflects “how the language is materialized in the ideology and how the ideology manifests itself into the language” and “treats the relationship language/discourse/ideology” (Orlandi, 2001, p. 16-17).
关键词：Discourse Analysis;ideology;foreign language learning;Análise do discurso;ideologia;aprendizagem de língua estrangeira
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