文章基本信息

标题：Relationship between creativity and product innovation: a literature review
本地全文：下载
作者：Edicleide da Silva Marinho ; Mario Orestes Aguirre Gonz醠ez ; Marcela Squires Galv鉶等
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2016
卷号：14
期号：1
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：Creativity and innovation became essential issues in the organizational environments, by revealing their importance to achieve the differential in dynamic markets. In this scenario, this article aims show how the relationship between creativity and product innovation is approached in scientific studies and suggest future research themes. Hence, a literature review was made using as a research source the 揚eri骴icos Capes�, which after the filter, lead to the analysis of 40 papers published in the period 1990 to 2011. Examining the amount of publications per year, it was observed an increase in published articles of this thematic in the last five years, but despite this there is a gap in detailing the relationship between creativity and product innovation. As result, it this would propose that the creativity can be present in different ways in perspective to the innovation process: it抯 conception, development or improvement, according to the integrative model proposed. This suggests that future research look into studies about the relationship between creativity and product innovation, applying research methods such as the action research, for example.
关键词：creativity; innovation process; product; literature review