文章基本信息

标题：Antecedents of trust in online environment: A case of Pakistan
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作者：Yaser Zaman ; Raja Ahmed Jamil ; Zain Kazmi 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2016
卷号：6
期号：3
页码：193-202
DOI：10.5267/j.msl.2016.1.008
出版社：Growing Science
摘要：This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in three cities, Abbottabad, Haripur and Islamabad, from 200 Pakistani e-shoppers. SPSS was used to analyze the data and three techniques descriptive statistics, regression analysis and correlation analysis are applied. Findings revealed a positive direct relationship between the independent and dependent variables which validate the earlier studies.
关键词：Online Environment; E-Trust; E-Shopper; E-Business