文章基本信息

标题：A Study of the Effects of Webtoon Contents and Cooperative Characteristics on Open Collaboration Platform Usage
本地全文：下载
作者：Myung-Bae Kim ; Bong-Ju Kwon ; Sang-Hee Lee 等
期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2016
卷号：10
期号：9
页码：51-64
DOI：10.14257/ijseia.2016.10.9.06
出版社：SERSC
摘要：With the remarkable development of digital technology, wireless communication, and smartphone device, there have been made various transformations in a wide range of technology. In addition, various service platforms appear as well, which gradually lead to the interest in digital content and portal sites as an open cooperative platform. However, practical use of digital contents has not well produced profits by using its strength properly so far. Thus, I investigated the impact of usage way of open cooperative platform as an example of successful case. For this purpose, I established Webtoon characteristic and the open cooperative factor as independent variables. I set and analyzed the participation of cooperative creation activity and user's satisfaction as parameter to show the greater impact of elements by establishing user' intention as an independent variable by applying various digital contents.
关键词：Open Collaboration Platform; Intention to Use; Webtoon