文章基本信息

标题：Market Development in the United States: Challenges to New Zealand Exporters
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作者：Denise Cefalu ; Md. Ismail Ahmad.
期刊名称：Marketing Bulletin
电子版ISSN：1176-645X
出版年度：1992
卷号：3
页码：47-52
出版社：Massey University
摘要：The purpose of this exploratory study was to identify those challenges which small to medium-sized New Zealand exporters face when developing markets in the United States. Information was collected from the marketing or export managers of 13 New Zealand businesses which exported at least some of their goods to America. In-depth interviews with exporters of manufactured goods as well as food products revealed that the United States is recognised as an important and growing international market for New Zealand exporters. However, it is seen to be a highly competitive market and one that involves relatively higher establishment and operational costs compared to other overseas markets. While various other factors are viewed as important constraints to the development of the export business to this market, none are considered to be serious impediments for the development of the American market. Nevertheless, new entrants can expect to find these factors to be significant handicaps when establishing their export businesses in the United States
关键词：New Zealand; exporting; USA; markets; developing; international; trade restrictions