文章基本信息

标题：Impediments Facing New Zealand Exporters Developing Markets in Southeast Asia.
本地全文：下载
作者：Lailai Burra ; Md. Ismail Ahmad.
期刊名称：Marketing Bulletin
电子版ISSN：1176-645X
出版年度：1991
卷号：2
页码：60-65
出版社：Massey University
摘要：The purpose of this study was to identify the impediments which New Zealand food exporters face when developing markets in Singapore, Malaysia, Indonesia and Thailand. A survey was conducted of large New Zealand food exporters. The findings are similar to those of Akoorie and Enderwick (1990) who found that high domestic real interest rates, (non) availability of government export assistance and the ability to finance overseas operations, were among the top five concerns of New Zealand exporters. In this study, the greatest impediment to the future development of markets in Singapore, Malaysia, Indonesia, and/or Thailand appears to be the depressed state of the New Zealand economy, accompanied by high interest rates and lack of export incentives, rather than any specific problems in the market itself. While the large firms which are already exporting to these markets will continue to expand their sales there, respondents felt that other firms would lack the financial capacity to enter the market
关键词：ASEAN; export markets; impediments; opportunities