摘要:Orientation- This exploratory study elaborates performance management issues like job dissatisfaction and high job turnover rates faced by the IT firms in Pakistan and suggest the solutions with their implications. Researchers have taken an IT firm as a case study. Purpose – The aim of the researchers in this endeavor is to identify the problem areas and challenges faced by IT firms while implementing best practices of performance management. This study also explores practical implications and what adaptation can be utilized in order to have effective performance management system. Design/ Methodology- Researchers have adopted qualitative research methodology in which qualitative technique is applied to collect and interpret data. Semi structured Interviews were conducted from the director and the middle management of the case study firm in order to identify various PM issues. Findings- Results also indicate that by implementing steps of performance management processes i.e. setting objectives, training, performance agreement, performance review and reward system “We Care” firm may resolve its performance related issues like job dissatisfaction, high job turn over and the rigid environment. Practical implications- Current research may be use by HR managers to identify and resolve the performance evaluation and development challenges. It also provides the literature for future researches. Contribution- This research firstly presents comprehensive literature analysis on performance management practices which allows its reader to critically analyze various developments in PM practices. Moreover, it explores the issues of practical implications of PM best practices in real business scenario. Current research elaborates the different emerging implementation issues which create gap between theory (best practices) and its implementation.