文章基本信息

标题：EL PAPEL DE LA MOTIVACIÓN AUTO-DETERMINADA EN EL ENTENDIMIENTO DE ACTITUDES E INTENCIONES HACIA LA COMPRA DE PRODUCTOS ECOLÓGICOS
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作者：Myriam Martínez Fiestas
期刊名称：Revista de Estudios Empresariales. Segunda Época
印刷版ISSN：0213-8964
电子版ISSN：1988-9046
出版年度：2013
期号：2
语种：Spanish
出版社：Universidad de Jaén
摘要：This paper analyzes the degree to which environmental self-determined motivation of individuals contributes to the formation of attitudes towards sustainable behavior. To this end, a theoretical model in which self-determined influences attitudes, and these attitudes influence the behavioral intention to purchase products that are environmentally friendly has been developed. Through an online survey, a sample of 715 individuals was obtained. Structural equation analysis concludes that the self-determined motivation positively and directly influences the attitude towards behaviors that mitigate the effects of climate change, and determines positively and indirectly the frequency with which individuals intend to behave.