文章基本信息

标题：Benchmarking Publishing Activity of U.S. Colleges and Universities Across the Leading Journals: A Grouped Evaluation
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作者：Michael Jay Polonsky ; John D. Mittelstaedt ; Jesse N. Moore 等
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2008
卷号：12
期号：1
页码：19
出版社：Marketing Management Association
摘要：This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) andPolonsky and Whitelaw (2006), based on institutions’ Carnegie Foundation Classification, funding type (private orpublic) and whether institutions’ offer PhD’s in marketing. It is identified that while Research Intensive institutionspublish more than other types of organizations across journal types, the type of funding and offering PhD’s inMarketing are equally if not more important. As such, institutions seeking to compare themselves to other institutionsshould choose a “similar” set of institutions on which to base any comparisons