文章基本信息

标题：Recreating the Principles of Marketing Group Project: A Case Study in Service Learning
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作者：Joe Schwartz ; Renee J. Fontenot
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2007
卷号：11
期号：1
页码：11
出版社：Marketing Management Association
摘要：Assurance of learning initiatives are increasing demanded by accrediting agencies and university stakeholder groups. Among these is an expectation that students can bridge classroom theories with real world experiences. Many professors feel that group projects give students the closest thing to a real world experience that they can get in the classroom. This article details a practical example that builds on the service learning literature. The project stressed the principles of the course and benefitted a local charity simultaneously. Students encountered challenges similar to problems typical of a true business environment while learning the benefits of civic engagement
关键词：AACSB; assurance of learning; client-based projects; experiential learning; principles of marketing; service learning.