文章基本信息

标题：Lasting Effects of the First Day in Principles of Marketing
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作者：Brian A. Vander Schee
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2007
卷号：10
期号：1
页码：70
出版社：Marketing Management Association
摘要：Marketing professors often face the challenge of motivating students who seem disconnected, apathetic, and lack a basic understanding of marketing principles. This article continues from previous research investigating the influence of active learning on the first day of the Principles of Marketing course on student enthusiasm. The current study examines the lasting effect of the first day of class exercise. The results suggest active learning on the first day may influence initial student motivation and achievement. They also indicate that continuous active learning experiences throughout the semester have a positive influence on student performance and student evaluation of teaching