文章基本信息

标题：What is Referenced in Marketing Publications and Has It Changed over Time?
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作者：Michael Jay Polonsky ; Clair Polonsky
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2007
卷号：10
期号：1
页码：40
出版社：Marketing Management Association
摘要：Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press, and others) or whether the use of these sources has changed over time. This paper examined these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time while that of non-journal sources (i.e., journals, books, conferences, business/popular press, and other sources), has decreased. There are, however, differences in the specific citation behavior in the three journals and thus the citation of materials may be journal specific.