文章基本信息

标题：Sexo y otras estrategias de campaña. El caso de las elecciones al Parlament de Cataluña 2010
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作者：Palma PEÑA JIMÉNEZ
期刊名称：Fonseca : Journal of Communication
电子版ISSN：2172-9077
出版年度：2011
卷号：3
期号：3
页码：2-23
语种：Spanish
出版社：Universidad de Salamanca
摘要：In the Catalan elections of 2010 spots had a much wider presence than any other propaganda election tool. We offer here a qualitative analysis of those videos with the greatest impact. The study confirms that compelling audio-visual edits have taken the place of the traditional party discourse, attempting to attract a relatively indifferent electoral body. Sexual content videos, described by some as “porn-politics”, stand out among all the others. Without speculating about the possible electoral gains of this strategy, what can no doubt be confirmed is that the conventional political language has been surpassed by an audio-visual discourse with great media repercussion.
关键词：Videologia;Internet;Elections;Entertainment;Cybercampaign;Sex;Videología;Internet;Elecciones;Espectáculo;Cibercampaña;Sexo