文章基本信息

标题：E-TİCARETİN KOBİ’LER TARAFINDAN ALGILANIŞI VE REKABETTE BİR ARAÇ OLARAK KULLANIMI: KONYA TARIM MAKİNELERİSANAYİSİ’NDE BİR UYGULAMA
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作者：Turan PAKSOY ; N.Gülden ÜRKMEZ ; M.Atilla ARICIOĞLU 等
期刊名称：Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
印刷版ISSN：1302-1796
出版年度：2003
期号：9
页码：539-558
出版社：Selcuk University
摘要：E-commerce is one ofthe new technologic developments which provides firms easier and cheaper application opportunities during the commercial activities. Beside the big firms that use e-commerce applications in their business process succesfully, it iswondered if the small and middle sized firms can use it as succesfully as the big ones. In this study,it is aimed to measure the degree of the diffusion and effectiveness of e-commerce usage in small and middle sized firms which act in Konya Industry and Konya Agricultural Machines and Tools Industry was chosen as the pilot sector. The datas gathered from the firms that produce agricultural machines and tools by the help of the Enquiry Method were evaluated and analyzed using the packet program of SPSS.
关键词：E-Commerce, Small and Middle Sized Firms, Agricultural Machinery.