文章基本信息

标题：A Structural Equation Modelling for CRM Development in rural Tourism in the Catalan Pyrenees
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作者：José Mª Prat Forga
期刊名称：Almatourism
电子版ISSN：2036-5195
出版年度：2014
卷号：5
期号：10
页码：125-147
语种：English
出版社：Università di Bologna
摘要：This paper investigates the interrelationships between customer relationship management development in rural tourism, information and communication technologies level in the territory, perceived economic impacts and rural tourism development. A total of 76 respondents completed a survey conducted in the Spanish Pyrenees Mountains in order to examine the structural effects of these impact factors. The results reveal that the support for customer relationship management development in rural tourism shown by rural tourism workers mainly depends on the level of development of information and communication technologies. A confirmatory factor analysis and structural equation modelling procedure were performed, respectively, using the AMOS software.
关键词：Rural Tourism;Customer Relationship Management;Teleworkers;Structural Equation Modelling;Catalonia;Turismo rural;Gestión de relaciones con los clientes;Teletrabajadores;Modelo de ecuaciones estructurales;Cataluña