文章基本信息

标题：ECONOMIC AND FINANCIAL VIABILITY PLAN FOR THE ENTERPRENEURSHIP OF A LYRIC THEATRE LOW-COST COMPANY: THE CASE OF ZARZUELA IN SPAIN
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作者：JESÚS MANUEL DE SANCHA NAVARRO ; Luis Palma Martos ; María Dolores Oliver-Alfonso 等
期刊名称：Scientific Annals of the “Alexandru Ioan Cuza” University of Iasi – Economic Sciences Series
印刷版ISSN：2501-1960
电子版ISSN：2501-3165
出版年度：2016
语种：
出版社：Sciendo
摘要：Taking into account that one of the major handicaps when undertaken in the cultural sector is the problem of cost and demand volatility, this paper aims to implement a viability plan for the enterpreneurship of a lyric theatre low-cost company, dedicated to Zarzuela performance, a type of Spanish music like Opera. Firstly, the cultural sector data are analyzed in terms of supply and demand and secondly a viability plan is carried out for three years. According to the results it is concluded that this type of venture is very risky if you do not have grant or other financial resources, due to the variability of demand and the increase in unit costs as the artistic performance has a fixed production technology that cannot absorb the technical progress of the rest of the economy.
关键词：entrepreneurship, viability plan, cultural economy, low-cost, music