文章基本信息

标题：Consumers’ preferences for ethical attributes of coffee: a choice experiment in the Italian market
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作者：Marta Cosmina ; Gianluigi Gallenti ; Francesco Marangon 等
期刊名称：Rivista di Economia Agraria
印刷版ISSN：2281-1559
出版年度：2016
卷号：71
期号：1
页码：314-324
DOI：10.13128/REA-18650
语种：English
出版社：Firenze University Press
摘要：The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world’s most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has been directly linked to the coffee sector so that coffee is regarded as the pioneering industry for sustainability standards and certification. Organic and Fair Trade are two of the most important ethical attributes of coffee with specific labels. The success of an organic and/or Fair Trade coffee depends on several factors. One of the most critical is the willingness of consumers to pay a premium price for ethical attributes. This study uses a choice experiment (CE) in accordance with several other studies to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers.
其他摘要：The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world’s most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has been directly linked to the coffee sector so that coffee is regarded as the pioneering industry for sustainability standards and certification. Organic and Fair Trade are two of the most important ethical attributes of coffee with specific labels. The success of an organic and/or Fair Trade coffee depends on several factors. One of the most critical is the willingness of consumers to pay a premium price for ethical attributes. This study uses a choice experiment (CE) in accordance with several other studies to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers.
关键词：Coffee market;FairTrade coffee;organic coffee;ethical consumption;choice experiments