文章基本信息

标题：Can personal values contribute to explain wine choices?
本地全文：下载
作者：Eugenio Pomarici ; Mario Amato ; Riccardo Vecchio 等
期刊名称：Rivista di Economia Agraria
印刷版ISSN：2281-1559
出版年度：2016
卷号：71
期号：1
页码：238-245
DOI：10.13128/REA-18643
语种：English
出版社：Firenze University Press
摘要：Personal values play an important role in explaining and justifying consumer behaviours through their mediated relationship with attitudes. Nevertheless, to our knowledge, personal values have not been deeply investigated for wine buying behaviour. Current paper, through non-hypothetical experimental auctions, analyses the effect on willingness to pay (WTP) for three different wines of the ten value constructs as measured in the Portrait Value Questionnaire by Schwartz (1994). Outcomes reveal that seven (to eight) values exert a statistically significant effect on consumers’ (N= 210) final WTPs for the three considered wines.
其他摘要：Personal values play an important role in explaining and justifying consumer behaviours through their mediated relationship with attitudes. Nevertheless, to our knowledge, personal values have not been deeply investigated for wine buying behaviour. Current paper, through non-hypothetical experimental auctions, analyses the effect on willingness to pay (WTP) for three different wines of the ten value constructs as measured in the Portrait Value Questionnaire by Schwartz (1994). Outcomes reveal that seven (to eight) values exert a statistically significant effect on consumers’ (N= 210) final WTPs for the three considered wines.
关键词：Experimental auctions;Wine;Personal values;Willingness-to-pay