文章基本信息

标题：AVALIAÇÃO DO EFEITO DO AMBIENTE DE LOJA ON-LINE NAS INTENÇÕES DE APROXIMAÇÃO E REJEIÇÃO DOS CONSUMIDORES: UMA ANÁLISE POR MEIO DO PARADIGMA ESTÍMULO-ORGANISMO-RESPOSTA
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作者：Lopes ; Evandro Luiz ; Lopes 等
期刊名称：Gestão & Regionalidade
印刷版ISSN：2176-5308
出版年度：2015
卷号：31
期号：93
语种：Portuguese
出版社：Gestão & Regionalidade
摘要：The purpose of this study is analyzing the influence of the online shopping environment on consumers’ intentions of approximation and rejection through the paradigm Stimulus-Organism-Response. With data from a survey, which collected information from 1,437 consumers from a virtual retailer, analyzed using structural equations with partial minimal squares estimation, we tested the relations of a previously conceived conceptual model. The results show the relative importance of the dimensions of the virtual store environment in the formation of positive and negative emotions, and the effect of these on the sample’s behavioral intentions.