文章基本信息

标题：Exploring Slider vs. Categorical Response Formats in Web-Based Surveys
本地全文：下载
作者：Catherine A. Roster ; Lorenzo Lucianetti ; Gerald Albaum 等
期刊名称：Journal of Research Practice
印刷版ISSN：1712-851X
出版年度：2015
卷号：11
期号：1
页码：D1
语种：English
出版社：AU Press, Athabasca University, CANADA
摘要：Web-based surveys have become a common mode of data collection for researchers in many fields, but there are many methodological questions that need to be answered. This article examines one such question—do the use of sliders to express numerical amounts and the use of the more traditional radio-button scales give the same, or different, measurements? First, we review the central debates surrounding the use of slider scales, including advantages and disadvantages. Second, we report findings from a controlled simple randomized design field experiment using a sample of business managers in Italy to compare the two response formats. Measures of topic sensitivity, topic interest, and likelihood of participation were obtained. No statistically significant differences were found between the response formats. The article concludes with suggestions for researchers who wish to use slider scales as a measurement device.
其他摘要：Web-based surveys have become a common mode of data collection for researchers in many fields, but there are many methodological questions that need to be answered. This article examines one such question—do the use of sliders to express numerical amounts and the use of the more traditional radio-button scales give the same, or different, measurements? First, we review the central debates surrounding the use of slider scales, including advantages and disadvantages. Second, we report findings from a controlled simple randomized design field experiment using a sample of business managers in Italy to compare the two response formats. Measures of topic sensitivity, topic interest, and likelihood of participation were obtained. No statistically significant differences were found between the response formats. The article concludes with suggestions for researchers who wish to use slider scales as a measurement device.
关键词：Web-based survey;response format;categorical scale;visual analog scale