文章基本信息

标题：Redes sociales y organizaciones.Modelos de evaluación.
本地全文：下载
作者：Antonio Castillo-Esparcia ; Emilia Smolak Lozano
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：18
页码：473-487
DOI：10.5209/rev_HICS.2013.v18.44343
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Research is an essential element for the work of a public relations and represents a advance in professional activity. The need to evaluate communication actions also a made imperative today. This evaluation is performed from the quantitative parameters but also in qualitative elements that further dialogue organization and public. This text analyzes the evaluation processes of communicative activity in the digital environment, in general, and on social networks, in particular.
关键词：Relaciones públicas;evaluación;redes sociales;investigación
其他关键词：Public relations;evaluation;networks;research