文章基本信息

标题：Influence of the graphical layout of television news on the viewers: An eye tracking study
本地全文：下载
作者：Rui Rodrigues ; Ana Veloso ; Óscar Mealha 等
期刊名称：Observatorio (OBS*)
印刷版ISSN：1646-5954
出版年度：2016
卷号：10
期号：1
DOI：10.15847/obsOBS1012016853
语种：English
出版社：OberCom
摘要：Television news has continuously experienced several changes, especially related to graphic overlays. The problem with watching TV news is the way viewers receive and process information broadcast by these programmes, given the variety of visual and audio stimuli with which they are confronted. This study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message recall related to TV news. These goals were achieved by means of a case study using eye tracking, applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed (only with the anchor). Finally, participants answered a questionnaire on the contents within the various graphical elements overlaid on the TV news viewed.
其他摘要：Television news has continuously experienced several changes, especially related to graphic overlays. The problem with watching TV news is the way viewers receive and process information broadcast by these programmes, given the variety of visual and audio stimuli with which they are confronted. This study focuses on the influence of the graphical layout on the viewers. Specifically, it examines message recall related to TV breaking news . These goals were achieved by means of a case study using eye tracking, applied in two types of TV news broadcasts: one with graphical elements and another with a clean feed (only with the anchor). Finally, participants answered a questionnaire on the contents within the various graphical elements overlaid on the TV news viewed.
关键词：communication;television;television news;graphical layout;eye tracking