文章基本信息

标题：El Cine de animación, transmisor de marcas y valores culturales.
本地全文：下载
作者：Anna Amorós Pons ; Patricia Comesaña Comesaña
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：18
页码：75-85
DOI：10.5209/rev_HICS.2013.v18.44227
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article is part of a comprehensive research on the film image as an advertising medium. We study the advertising insertion on animation cinema for being preferred for several audiencies as entertainment option. The results prove that animated film is an interesting platform to analyze the advertising strategies used by companies and institutions to disseminate messages and ideologemes. Concealed advertising is the most frequent, where the brand placement is reaching greater presence.
关键词：Cine de Animación;Inserción Publicitaria;Cultura;Ideologemas
其他关键词：Animation Movies;Advertising Placing;Culture;Ideologemes