摘要:This article aims at opening a much-needed dialogue between the administrative sciences. It seeks to give companies tools to prepare them for the societal changes that will come about once the peace treaty is signed between the Colombian government and the insurgent groups. For the purposes of this research, field work was conducted with the Éxito Group, the Ardila Lülle Organization, Pan Pa’Ya and Aviatur, and the findings indicated that there is a general low level of knowledge in regards to the public policies for the attention to victims and its articulation methods. Actions carried out by these companies are not systematic in regards to victims, although there are possible ways to strengthen their efforts by setting out integral strategies that can cover not only the economical but the political, social and cultural aspects. These may be further explored in future research.
关键词:Private enterprise, peace building, public policy, armed conflict;Empresa privada, Construcción de paz, Política pública, Conflicto Armado;empresa privada, construção da paz, política pública, conflito armado.