文章基本信息

标题：Los programas deportivos de la radio española en las redes sociales: estudio comparado del periodo 2010-2015
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作者：Carla Iglesias Rodríguez ; Francisco Javier Herrero Gutiérrez
期刊名称：Área Abierta
电子版ISSN：1578-8393
出版年度：2016
卷号：16
期号：1
页码：39-59
DOI：10.5209/rev_ARAB.2016.v16.n1.49853
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Social networks have increasingly become a showcase where the media can be promoted. Like many other media, radio stations have made use of social networks to promote themselves in a better way and, sometimes, to keep more feedback with their listeners. But not all programs make the same use and not all of them have managed to reach in the same way his followers. This article discusses the consolidation in the social networks of the major radio sports programs in Spain. Through a comparative analysis between 2010 and 2015, throughout the text, the authors have tried to observe the evolution of the programs and, at the same time, to establish comparisons between the followers that these programs have on social networks and the number of listeners as EGM.
其他摘要：Social networks have increasingly become a showcase where the media can be promoted. Like many other media, radio stations have made use of social networks to promote themselves in a better way and, sometimes, to keep more feedback with their listeners. But not all programs make the same use and not all of them have managed to reach in the same way his followers. This article discusses the consolidation in the social networks of the major radio sports programs in Spain. Through a comparative analysis between 2010 and 2015, throughout the text, the authors have tried to observe the evolution of the programs and, at the same time, to establish comparisons between the followers that these programs have on social networks and the number of listeners as EGM.
关键词：Radio;España;programas deportivos;redes sociales;Twitter;Facebook
其他关键词：Radio;Spain;sports programs;social networks;Twitter;Facebook