文章基本信息

标题：Bases sociais das emoções do consumidor – uma abordagem complementar sobre emoções e consumo
本地全文：下载
作者：João Felipe Rammelt Sauerbronn ; Eduardo André Teixeira Ayrosa ; Denise Franca Barros 等
期刊名称：Cadernos EBAPE.BR
印刷版ISSN：1679-3951
出版年度：2009
卷号：7
期号：1
页码：169-182
出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：The focus of the present paper is on the sociological aspects of consumption emotions and how to develop an alternative approach to the study of emotions related to consumption. The study of emotions involved in buying and consuming behavior has grown in relevance in the past two decades among consumer researchers. Prior work on consumption emotions has emphasized the cognitive psychology’s perspective. We believe that the introduction of new perspectives on the study of consumption emotions can contribute positively for a better understanding of the theme. We explore how other authors, including Brazilian ones, deal with the consumption emotions on their works and discuss different perspectives adopted. We suggest a complementary approach to the consumption emotions based on a new field of sociology: the sociology of emotions. At the end, we discuss the methodological implications of this approach.