文章基本信息

标题：Percepção da presença dos outros consumidores e sua relação com emoções e valor hedônico de compra
本地全文：下载
作者：Edvan Cruz Aguiar ; Salomão Alencar de Farias
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2015
卷号：55
期号：6
页码：712-723
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This paper investigates how the perception of other customers’ presence relates to emotions and hedonic shopping value in a popular retail environment. We conducted a survey with 247 customers and used structural equation modeling, and found a significant effect of other customers’ presence on individual consumer response in the purchasing process. This study makes an important contribution to the field of consumer behavior in retail environments, since the validation of the scale (Other Customers’ Perception) in traditional retail allows the possibility to better understand the impact of retail environment’s social dimension in a variety of contexts. It also corroborates that consumer experience involves more than simply assessing retailers’ performance, drawing attention to social factors in the retailing environment
关键词：Other customers’ presence, popular retailing, emotions, hedonic shopping value, retail environment;Percepción de los otros consumidores, comercio popular, emociones, valor hedó- nico de compra, ambiente de comercio;Percepção dos outros consumidores, varejo popular, emoções, valor hedônico de compra, ambiente de varejo