文章基本信息

标题：Divulgação da responsabilidade social empresarial: como os websites empresariais vêm sendo utilizados por empresas de energia e varejo
本地全文：下载
作者：José Milton de Sousa Filho ; Lilian Soares Outtes Wanderley
期刊名称：Cadernos EBAPE.BR
印刷版ISSN：1679-3951
出版年度：2007
卷号：5
期号：2
页码：1-13
出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：Interest on Corporate Social Responsibility (CSR) in Brazil has grown and a large number of academic papers and business discussions have followed, showing the need for more diversity of studies. The Internet has become an important tool for corporations publishing their reports and other types of CSR communication. This paper analyzes how the CSR communication through corporate websites has been published, particularly by comparing two industry sectors: electricity and supermarket. The results show that no major differences were found between these two in the way they publish CSR related information on the web.