文章基本信息

标题：Ambivalência na comunicação das estratégias de sustentabilidade: uma análise da cadeia de valor da Wal-Mart na perspectiva global, nacional e local
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作者：Júlia S. Guivant ; Naira Tomiello
期刊名称：Canadian Journal for New Scholars in Education
电子版ISSN：1916-9221
出版年度：2008
卷号：9
期号：95
页码：55-78
语种：Portuguese
出版社：Canadian Society for Studies in Education
摘要：This article aims to identify ambivalences in the communication of sustainability strategies of the company Wal-Mart. Thus, it has been examined the chain of value of that company in global, national and local perspectives, mainly, for the commercialization of organic products. It was performed documental, bibliographic and field researches.
关键词：Ambivalência;Comunicação;Sustentabilidade;Cadeia de Valor;Produtos Orgânicos